We stumbled across a little chai shop down Perrin's Court in leafy Hampstead in July 2009 and knew it was perfect for Ginger & White straight away. Having dreamt about our own café for years, we stitched together all our favourite things from the Antipodean café scene with that of the ubiquitous British ‘caff’. We wanted to keep greasy spoon classics such as bacon butties and beans on toast, but revamp them using British produce on offer at farmer's markets. So we braised our baked beans with smoked paprika and muscovado sugar and chose free range bacon from rare breeds to make our butties. However simple the dish was, we gave it the Ginger & white makeover!
Thankfully others shared our tastes and we were quickly packed with customers sipping flat whites and dunking soldiers into our soft-boiled eggs adorned with little woolly hats (knitted by Tonia's mother in law). Most of them still come in every day!
Our coffee was worlds apart from that of the chains, and to tell people we came up with our motto, ‘We don’t do Grande!’. It was a promise to our customers that we wouldn't drown our coffee in boiled milk. Instead we sourced hand roasted beans from London roaster Square mile and only employed baristas we knew could make consistently good coffee.
The year we opened Emma and Nick were juggling sleepless nights with their six-month-old baby girl and Tonia was eight months pregnant. I suppose it was inevitable Ginger & White would become a mecca for families.
By 2011 our poor kitchen was bursting at the seams and we needed somewhere bigger to make all our cakes. That's when we found Englands Lane. We got ourselves an alcohol license, extended our brunch menu and added a wonderful wine list. We really could not have done it without our loyal customers, our amazing staff and our very own littluns, who are often always keen helpers, especially when it comes to cupcake tastings!